Promotion of casinos and bookmakers on Instagram

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According to 2019, the daily audience of the social network Instagram has crossed the mark of 500 million users. And it continues to grow, despite the competition from Tik-Tok, Likee and other similar services. Everyone is on Instagram: men and women, schoolchildren and retirees, your neighbors and celebrities. Thanks for making that article.

Such a popular promotion channel is suitable for almost any product and service. Including gambling. Here are the main benefits of using Instagram as an advertising platform:

Fast start. An account is created in a matter of minutes, posting content also takes a little time. You can create an advertising campaign with a large reach in half an hour.

Recommendations system. If your posts are liked, they will appear in the feed recommended by other subscribers. The hashtag system allows you to promote your content with little or no cost. The main thing is to choose the right hashtags.

The presence of the target audience. In the case of sports betting and online casinos, these are men between the ages of 18 and 55 with a stable income and a slight addiction to gambling.

Gambling Rules

Like Facebook, Instagram gambling ads are prohibited. Here's a quote from the rules:

“Advertising that promotes or promotes real money gambling, commercial games and lotteries, including online casinos, bookmakers, bingo or poker sites, are only permitted in certain countries with prior written permission. Advertisements for permitted gambling, puzzles or lotteries may only be targeted to people over the age of 18 in jurisdictions for which they are authorized. "

As a result, everything depends on local legislation. This means that you cannot advertise gambling in countries where it is prohibited. And also in the absence of licenses where necessary.

How, then, to promote casino accounts?

To fill the account, content is used that is only indirectly related to gambling. For example, images of large sums of money, expensive cars, beautiful girls, photos from casino halls, and so on. In general, a picture of a “beautiful life”. Various “success stories” are used as texts. About how someone just lived, and then decided to take a chance and won a large sum.

Advertising is purchased in the same way. Screenshots of mobile banks with large amounts on the account, photos of men and women holding bundles of bills in their hands, and so on are used as creatives (pictures). Videos are made in the form of news items.

Such advertisements are quickly moderated and do not arouse suspicion in the automatic ad verification system. Only in case of numerous complaints, the account can be sent for manual verification. The worst thing that can happen as a result is that the account will be banned and you will have to create a new one.

Thus, the loop looks simple and straightforward. We created an account, bought advertising, poured traffic to the site, and did it all over again.

Instagram promotion methods

Mass following

Consists of a subscription to a large number of users. If you overdo it, you can easily fall under the sanctions of the social network. So it is better to use this method as an auxiliary, and not the main one.


Buying integrations from influencers (celebrities, athletes, popular bloggers and viners) can cost a lot. But this is the most effective way to advertise on Instagram. All blogger subscribers see an advertising post (or story) with an advertisement for a casino or betshop. If you add a bonus to such a post, then the conversion will exceed the wildest expectations.

You can advertise with influencers not only casinos, but also upcoming major sporting events. Together with the odds of the bookmakers. If a blogger at the same time reports that he himself made a bet on such and such an event with such and such a bookmaker, then the effectiveness of such an advertising message will increase dramatically.

Targeted advertising

Make the most of your targeting capabilities. Target ads to those Instagram users who have already seen your content on other social networks.


Instagram is one of the most popular social networks in the world. You can use it to advertise gambling, but with some restrictions. With the right approach, this channel can become one of the most effective methods of promoting your online casino or bookmaker's office.

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