Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior

Sway-The-Irresistible-Pull.pdf
ISBN: 9780385530606 | 224 pages | 6 Mb

Sway: The Irresistible Pull of Irrational Behavior
Rom Brafman, Ori Brafman
Page: 224
Format: pdf, ePub, fb2, mobi
ISBN: 9780385530606
Publisher: Crown Publishing Group

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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“But what the captain did next was completely out of character. Van Zanten revved up the engines, and the plane lurched down the runway. “Wait a minute,” Van Sway: The irresistible pull of irrational behavior by - Ben's Book Blog
Sway: The irresistible pull of irrational behavior by Ori & Rom Brafman. The Brafman brothers have written a followup to the "Spider and * Carolyn Low *: Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman and Rom Brafman Publisher: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman on
Like the best-selling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden Book Review: “Sway: The Irresistible Pull of Irrational Behavior”
Ori and Rom Brafman's “Sway: The Irresistible Pull of Irrational Behavior” is another excellent read on human behavior that can add to your Sway - The Irresistible Pull of Irrational Behavior » Free Download
Sway - The Irresistible Pull of Irrational Behavior English | 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MB Sway - The Irresistible Pull of Sway: The Irresistible Pull of Irrational Behavior - Alibris
Sway: The Irresistible Pull of Irrational Behavior(pdf+mp3) | Learning
Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior English | Mp3 96 kbps 44 KHz Stereo | 43 MP3s | 201 MB Sway: The Irresistible Pull of Irrational Behavior
Brothers Ori and Rom Brafman combined their skills to write an interesting book titled, Sway: The Irresistible Pull of Irrational Behavior. Ori is a Book Review of Sway: The Irresistible Pull of Irrational Behaviorself
The incredibly bright Brafman brothers bring us a book that explains why we do the silly, illogical, irrational things we have a tendency to do. Sway: The Irresistible Pull of Irrational Behavior - Leadershop
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman.

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