Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy. Anastasia Karklina Gabriel

Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Cultural-Intelligence-for.pdf
ISBN: 9781398614031 | 280 pages | 7 Mb

Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy
Anastasia Karklina Gabriel
Page: 280
Format: pdf, ePub, fb2, mobi
ISBN: 9781398614031
Publisher: Kogan Page, Ltd.

Download Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Free download online Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Karklina Gabriel PDB (English Edition)

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Cultural Intelligence for Marketers: Building an Inclusive
Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into
Cultural Intelligence for Marketers: Building an Inclusive
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy ; Format, Hardcover ; No. of Pages, 240 ; Release date, Mar 26, 2024 ; Publisher
Cultural Intelligence for Marketers - Anastasia Karklina
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely
Cultural Intelligence for Marketers: Building an Inclusive
Learn how to produce inclusive marketing using an approach grounded in understanding cultural shifts and critical perspectives that uphold equity and inclusion.
The Importance Of Cultural Intelligence In Transnational
As a result, marketing strategies need to be adapted to cater to the needs and preferences of consumers from different cultures. This is where cultural
mediashotz
New publication aims to tackle a very current issue with cultural intelligence New book tackles how to build an inclusive marketing strategy-.
Why Cultural Innovation Is the Next Frontier of Inclusive
Nov 22, 2023 —
8 Examples of Brands Who Got Multicultural Marketing Right
It acknowledges the diverse backgrounds and cultures that make up our society, making customers from different ethnicities feel seen, valued, and included. This

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