Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance. Leila Fataar, Edward Pilkington

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

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ISBN: 9781398618992 | 264 pages | 7 Mb

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance
Leila Fataar, Edward Pilkington
Page: 264
Format: pdf, ePub, fb2, mobi
ISBN: 9781398618992
Publisher: Kogan Page, Ltd.

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In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from marketing to commerce, innovation and creativity, political sensitivity and technology transformations all the way to diversity and inclusion, environmental consciousness and how to credibly leverage the influence of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like adidas Originals, Guinness and YouTube, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable.

Leila Fataar · Culture-Led Brands: Drive Growth, Build Resilience .
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(外文書) Culture-Led Brands: Drive Growth Build Resilience . - 酷澎
此商品為原文書籍(This book is in English) (外文書) Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance, Paperback Author : Fataar .
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This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive .
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