All-American Ads of the 2000s by Steven Heller, Jim Heimann

Free books to download to ipod All-American Ads of the 2000s (English Edition)

Download All-American Ads of the 2000s PDF

All-American Ads of the 2000s
Steven Heller, Jim Heimann
Page: 640
Format: pdf, ePub, mobi, fb2
ISBN: 9783836568029
Publisher: TASCHEN

Download eBook

Free books to download to ipod All-American Ads of the 2000s (English Edition)

Overview

Post-9/11, America’s sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius. For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas—The Sopranos, Mad Men, and Breaking Bad—populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, “That’s hot!”. Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization. Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles—with special mentions for the worst as well as the best—All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.

Other ebooks: LA AGONÍA DE FRANCIA EBOOK | Manuel Chaves Nogales site , Read [pdf]> His Unexpected Baby Blessing: An Uplifting Inspirational Romance by Julie Brookman read book , ENACTING ATONEMENT leer epub ROY MCDANIEL read book , INTERIORES CON ALMA EBOOK | DAVID ANDREU download link .