Identity Designed: The Process: Research, Strategy, Design, Implementation. David Airey

Identity Designed: The Process: Research, Strategy, Design, Implementation

Identity-Designed-The-Process.pdf
ISBN: 9780760384060 | 240 pages | 6 Mb

Identity Designed: The Process: Research, Strategy, Design, Implementation
David Airey
Page: 240
Format: pdf, ePub, fb2, mobi
ISBN: 9780760384060
Publisher: Rockport Publishers

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Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Identity Designed: The Definitive Guide to Visual Branding
implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by
Identity Designed: The Process
The newest, Identity Designed: The Process, guides you through the four fundamental stages of the design process: research, strategy, design, and implementation
Identity Designed: The Definitive Guide to Visual Branding
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Identity Designed: The Definitive Guide To Visual Branding
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Identity Designed: The Process - Airey, David
Research, Strategy, Design, Implementation, Buch (Gebunden), Airey, David,
Identity Designed: The Process: Research, Strategy, Design
With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop
Identity Designed: The Process
Designed: The Process, an essential resource design process: research, strategy, design, and implementation. identity design principles in everyday contexts
Identity Designed - By David Airey (hardcover)
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
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Run the Brand Identity Design process when you are crafting a corporate branding strategy with a client, or run it for your own startup.

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